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Stephen Berkov


A global marketing & branding professional with experience in the US, Europe and Asia and currently based in Los Angeles, Stephen started his career with Toyota Motor Corporation in Tokyo, and held executive-management positions at Audi in Japan, Germany and the US for 9 years, including Director of Marketing & Brand Innovation at Audi of America. Later moved from automotive to the luxury consumer-goods sector, serving as President, La Prairie Japan based in Tokyo (HQ in Zurich & NYC), with frequent Asia-region business in Shanghai and Hong Kong. At Iceology, a brand consultancy in Los Angeles, he focused on delivering consumer insights and marketing strategies for greater brand-relevance for clients, before joining media agency Mindshare in Japan, where he was Managing Director for Japan and Korea.

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